Alta B Weekend
Saturday, July 25th & Sunday, July 26th, 2026
What is Alta B Weekend?

Alta B’s 83rd Birthday Celebration in 1980 – our first Alta B weekend!
Alta B Weekend is our annual Customer Appreciation weekend. The weekend is named after the Wagner matriarch, Alta Button, (seen here at the inaugural Alta B Day in 1980). Join us for Alta B Weekend celebratory festivities and outstanding discounts!
The first Alta B Day was held in July of 1980, as Alta’s 83rd birthday party. We have continued this tradition and we invite you and your family to celebrate with us!

Alta B at her 83rd Birthday Celebration in 1980
There is no cover charge or ticket required, but it can be. a very busy weekend so we recommend advanced reservations for our guided tastings with our staff at the indoor bars (reservations can be made online or by calling the winery).
As always, flights to enjoy on the deck at The Vantage Point on Seneca or the lawn are first-come-first-serve and we will not be taking reservations. Visit our What to Expect at your Wine Tasting for more information about our different tasting and flight options.
All weekend, in the gift shop, take advantage of the great discounts on wine, beer, and gift items.
(Note: Alta B Weekend sales are only valid in-person at the Winery/Brewery)
Alta B Weekend 2026
Alta B Weekend Live Music Schedule
Saturday, July 25th, 2026
Feed the Fire
1pm – 4pm at the Vantage Point
Sunday, July 26th, 2026
The Ende Brothers
1pm – 4pm at the Vantage Point
Festivities on Saturday & Sunday will include:
Alta B Weekend Only
Exclusive Barrel and Tank Samples of unreleased not-yet-bottled wine, Unique tasting experiences, Door Prizes, Vineyard Tour with Owner, John Wagner (Sat @ 12pm), and more!
Library Wine Tastings
10 am – 5 pm with John Pulos & Stephen Lee
Root Beer Floats
noon – 5 pm at the Vantage Point for all ages (while supplies last)
Farm Equipment Display
Mosey down to the lawn and see some of our farm equipment up close
(a favorite of kids and curious adults!)
Share a Snack at the Vantage Point
noon – 4 pm View the sharable appetizers available at the Vantage Point
Enjoy Lunch at The Ginny Lee Café
11 am – 4 pm View the Ginny Lee CafĂ©’s Lunch Menu
If you can’t make it to the winery for Alta B weekend, keep an eye on your email on Monday, July 27, 2026, for our Annual Alta B Day Online sale! Make sure you are subscribed to our Enews or set a reminder to place your online order on Monday.
The online sale will be One Day Only!
Alta B Wines
When Bill Wagner set out to create a wine for his mother, Alta Button Wagner, he discovered that what she really wanted was not a fancy wine for the aristocrats, but a truly great wine for real people, full of flavor and not overly dry. Simple and elegant, but down to earth just like Alta B. herself.
Alta B Red was the first with Alta B White and Alta B Blush following to form our trio of sweet, fruity & refreshing Alta B wines.