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Alta B Weekend

Saturday, July 25th & Sunday, July 26th, 2026

What is Alta B Weekend?

Alta B's 83rd Birthday Celebration in 1980 - our first Alta B weekend!

Alta B’s 83rd Birthday Celebration in 1980 – our first Alta B weekend!

Alta B Weekend is our annual Customer Appreciation weekend. The weekend is named after the Wagner matriarch, Alta Button, (seen here at the inaugural Alta B Day in 1980). Join us for Alta B Weekend celebratory festivities and outstanding discounts!

The first Alta B Day was held in July of 1980, as Alta’s 83rd birthday party. We have continued this tradition and we invite you and your family to celebrate with us!

Alta B at her 83rd Birthday Celebration in 1980

Alta B at her 83rd Birthday Celebration in 1980

There is no cover charge or ticket required, but it can be. a very busy weekend so we recommend advanced reservations for our guided tastings with our staff at the indoor bars (reservations can be made online or by calling the winery).

As always, flights to enjoy on the deck at The Vantage Point on Seneca or the lawn are first-come-first-serve and we will not be taking reservations. Visit our What to Expect at your Wine Tasting for more information about our different tasting and flight options.

All weekend, in the gift shop, take advantage of the great discounts on wine, beer, and gift items.

(Note: Alta B Weekend sales are only valid in-person at the Winery/Brewery)

Alta B Weekend 2026

Alta B Weekend Live Music Schedule

Saturday, July 25th, 2026

Feed the Fire

1pm – 4pm at the Vantage Point

Sunday, July 26th, 2026

The Ende Brothers

1pm – 4pm at the Vantage Point

Festivities on Saturday & Sunday will include:

Alta B Weekend Only

Exclusive Barrel and Tank Samples of unreleased not-yet-bottled wine, Unique tasting experiences, Door Prizes, Vineyard Tour with Owner, John Wagner (Sat @ 12pm), and more!

Library Wine Tastings

10 am – 5 pm with John Pulos & Stephen Lee

 

Root Beer Floats

noon – 5 pm at the Vantage Point for all ages (while supplies last)

 

Farm Equipment Display

Mosey down to the lawn and see some of our farm equipment up close
(a favorite of kids and curious adults!)

 

Share a Snack at the Vantage Point

noon – 4 pm View the sharable appetizers available at the Vantage Point

 

Enjoy Lunch at The Ginny Lee Café

11 am – 4 pm View the Ginny Lee CafĂ©’s Lunch Menu

If you can’t make it to the winery for Alta B weekend, keep an eye on your email on Monday, July 27, 2026, for our Annual Alta B Day Online sale! Make sure you are subscribed to our Enews or set a reminder to place your online order on Monday.

The online sale will be One Day Only!

Alta B Wines

Alta B WinesWhen Bill Wagner set out to create a wine for his mother, Alta Button Wagner, he discovered that what she really wanted was not a fancy wine for the aristocrats, but a truly great wine for real people, full of flavor and not overly dry. Simple and elegant, but down to earth just like Alta B. herself.

Alta B Red was the first with Alta B White and Alta B Blush following to form our trio of sweet, fruity & refreshing Alta B wines.